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EP152 How Do I Know the Right Technology to Adopt?

Posted by By by.idun.sophia February 19, 2025Posted inGeneral Business
Adopting the right technology is essential for improving efficiency, productivity, and competitiveness in business. However, with so many options available, it can be challenging to determine which technology best suits…
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EP151 Was my marketing spend worth it?

Posted by By by.idun.sophia February 18, 2025Posted inGeneral Business
How to Measure Marketing ROI Accurately Marketing Return on Investment (ROI) measures the effectiveness of your marketing efforts by comparing the revenue generated to the cost of your campaigns. Accurate…
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EP150 How to use SEO effectively

Posted by By by.idun.sophia February 17, 2025Posted inGeneral Business
How to Use SEO Effectively SEO (Search Engine Optimization) is a strategy used to improve a website’s visibility on search engines like Google, helping businesses attract more organic traffic. Effective…
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EP149 How do I produce high-quality content consistently?

Posted by By by.idun.sophia February 15, 2025Posted inGeneral Business, Social Media
How to Produce High-Quality Content Consistently Creating high-quality content on a regular basis is essential for building an audience, improving SEO, and establishing authority in any industry. However, many small…
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EP148 How Do I Build and Maintain a Website?

Posted by By by.idun.sophia February 14, 2025Posted inGeneral Business, Social Media
A website is a crucial tool for small businesses, serving as a digital storefront, marketing platform, and customer engagement hub. However, many small business owners struggle with building and maintaining…
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EP147 Managing advertising budgets

Posted by By by.idun.sophia February 13, 2025Posted inGeneral Business, Project Management, Social Media
Managing an advertising budget effectively is crucial for small business owners to maximize returns while keeping costs under control. With limited resources, every dollar spent on advertising must be strategic…
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EP146C How do I estimate resources accurately?

Posted by By by.idun.sophia February 12, 2025Posted inGeneral Business, Project Management
Accurate resource estimation is critical for project success. Poor estimation can lead to delays, budget overruns, overworked teams, and even project failure. Here’s how to accurately estimate resources and the…
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EP146 How do I keep up with social media trends?

Posted by By by.idun.sophia February 12, 2025Posted inGeneral Business, Social Media
Social media is constantly evolving, with new trends, platforms, and algorithms emerging regularly. For new business owners, staying updated can feel overwhelming, but keeping up with social media trends is…
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EP145 Creating a strong brand identity

Posted by By by.idun.sophia February 11, 2025Posted inGeneral Business, Project Management, Social Media
A strong brand identity helps businesses stand out, build customer loyalty, and create a lasting impression. It’s more than just a logo—it's the personality, values, and visual representation of your…
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EP144 How to scale sales efforts as the business grows

Posted by By by.idun.sophia February 10, 2025Posted inGeneral Business, Social Media
As a business expands, scaling sales efforts becomes essential to sustaining growth and maximizing revenue. However, what worked in the early stages may not be effective at a larger scale.…
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